As a blogger, one of the best compliments you can receive is to have someone link back to one of your posts. As an author, it’s great to have people who love your work recommend it by linking to your website. But did you know there’s a right way and a wrong way to do this? Okay, maybe not right or wrong, but there’s definitely an okay way and an awesome way to do this.
Let’s look at a couple examples:
1. I found this great site with writing tips and self-publishing helps for writers. Visit it here.
2. For more information on Tammy Farrell’s writing process, click here.
Now, initially you might think there’s nothing wrong with that. And don’t get me wrong, it still sends traffic to the article or site linked. But after the initial post ages, and eventually gets archived, the links are virtually worthless. Why? Because in these examples, the keyword identified and linked to is “here.” And by nobody, I mean NOBODY, searches for “here.”
So how can you link to useful content, drive traffic to a noteworthy article or author, and get brownie points with Google? The answer: targeting useful keywords. Keywords are words or phrases people use to search for information. Since I’m a young adult writer of fantasy and science fiction, I want my site to be connected to searched phrases like: young adult writer and science fiction for teens. This is where I hope to pop up if someone searches those terms on Google.
Another handy tool for Google search bots is Tags. Tags identify and attach keywords to a post. Tags for the examples above might include: Writing Tips, Self-Publishing, Writing Process, and Author Tammy Farrell. Tags are incredibly helpful and easy to use to identify keywords and topics on your site. But here’s how you can get a gold star: properly linking to other sites with useful keywords helps match keywords and topics to other websites AND does double duty for relevant keywords on your site.
Let’s try those examples again, this time using helpful keywords:
1. If you enjoyed this post, don’t miss other great self-publishing tips for writers.
2. Explore a detailed look into an author’s writing process with fantasy author Tammy Farrell.
Better, right? I’m always thankful when someone links back to my site, but it’s a little disappointing when the dreaded “here” is the targeted keyword. Now that we know how useful keywords can benefit our site, as well as other sites, let’s change our ways, help spread the word, and work together to link like pros!